Immaculata News
Mastering the Digital Age: Immaculata University’s Social Media Digital Creator Minor
Tags: communication

In today’s digital world, the ability to communicate, build a brand and engage audiences is crucial. Immaculata University’s new social media digital creator minor equips students with versatile skills that span industries—from digital media to health care, education, business and more. By enhancing resumes and providing a competitive edge, this minor prepares students to be adaptable, innovative professionals for the digital age.
The curriculum blends creativity with hands-on experience, covering personal branding, content strategy and audience engagement. Students learn to develop their brand’s personality, values and purpose while creating authentic, engaging content. Practical projects in content creation, digital storytelling and live campaigns, along with insights into analytics, video production and digital marketing, ensure students are ready to navigate the evolving digital landscape.
According to Melissa Rice, Ph.D., co-creator of the minor, its inspiration stemmed from social media’s power to raise awareness on issues like mental and physical health, the positive impact of content creators and the rapid rise of social media as a key resource for sharing skills and knowledge.
As social media grows, its relevance extends beyond communications fields. The minor fosters interdisciplinary learning by equipping students with skills that apply across various disciplines. offering valuable expertise in branding, ethics, content creation, analytics and audience engagement.
“Being skilled in digital content creation extends beyond communication and business majors to fields like health care, psychology, science, etc. This minor complements a range of majors and seeks to empower students to leverage digital platforms for diverse professional opportunities…making them more adaptable and successful in the digital age,” says Rice.
For marketing, communications and business majors, the social media digital creator minor deepens knowledge in branding, strategy and campaign management. Journalism and media students develop multimedia storytelling skills, while graphic design and fine arts majors can learn to promote their work online through community-building efforts. Psychology students can learn digital behavior insights to understand social media’s impact on well-being and health care students can gain expertise in sharing and promoting credible health information. Political science majors can learn to mobilize public support, while all majors gain entrepreneurship skills and tools to build their brands and presence online.
To keep the program relevant in such a fast-evolving digital landscape, Rice plans to adapt to new social media platforms as they develop and integrate emerging technologies like artificial intelligence (AI) and virtual reality (VR). With user-friendly apps making content creation more accessible, the field is becoming more dynamic and inclusive. As AI and VR reshape the landscape, the curriculum will evolve to include courses such as AI-driven analytics, VR storytelling and interactive content, empowering students to craft immersive, personalized experiences.
Immaculata’s social media digital creator minor can strengthen a student’s resume, potentially opening doors to a wide range of roles across industries like business, health care, communications and the creative sector, while providing the tools and foundation to succeed in our ever-evolving digital landscape.