Business and Marketing Management, B.S.
Promote products and services that meet customers’ needs and help your organization compete in the marketplace.
Immaculata’s marketing management program equips you to conduct market research, analyze consumer behavior and plan strategic advertising campaigns. Examine marketing case studies and build your skills in:
- Marketing operations
- Retailing and wholesaling
- Product planning and pricing
- Media strategy development
- Statistics and accounting
- Financial decision-making
At A Glance
Program: Bachelor of Science
Audience: Undergraduate adult learners
Format: Face-to-face classes, some offered in the evening
Next Start Date: January 20, 2026
Cost: $465 per credit
Time to Completion Two to four years, depending on credits transferred
"The intimate classes provided me with the opportunity to learn, ask questions and be part of smaller conversations that were all relevant to my studies. Having professors that came from corporate America also helped—their 'real' experiences provided better dialogue in the classrooms. It was more than writing a paper or taking a test, it was a discussion, and for me, that’s how I learn best."
Kristin Schorn
Student Spotlight
Josh Gribben applied concepts from Immaculata’s business programs to his job and, after demonstrating additional skills, was promoted to sales operations manager.