Fashion Merchandising, B.S.
Undergraduate Studies

Interested in a career in fashion but don’t want to walk the fashion runway? There is another component to a fashion career. We call it the Business of Fashion.

At Immaculata, you can earn a career-focused degree in fashion merchandising, tailored to fit you. Our multidisciplinary curriculum integrates the creative process with business principles. During each year of your studies, you’ll gain exposure to the fashion industry and participate in it so you’re ready to start your career.


A special component of the fashion merchandising program are the study tours.Accompanied by IU faculty, you’ll visit major fashion and design centers in New York City and the Philadelphia area. On these annual tours, you’ll meet with industry professionals, go behind-the-scenes at companies, and become immersed in art, architecture, fashion and pop culture.

Another way to gain additional experience is to become a member of the Immaculata Fashion Club and the Kappa Omicron Nu Honor Society (IU chapter: Kappa Chi Chapter) which empower leaders in family and consumer sciences, fashion merchandising and nutrition.

During your Junior year, you will complete two field experiences, which will be aligned with your chosen career path to help you gain hands-on experience. Our students have recently been placed at QVC, Marie Claire Magazine, Urban Outfitters corporate office, Anthropologie, Bloomingdale’s, Nordstrom, Beauty Within TV, Bouché Productions, The Globe Showroom in New York City, Showroom Seven, GAP, Ann Taylor Loft, People’s Light and Theater, Frey Boutique, Bootights, and more.

The courses in the program are carefully sequenced and updated as the industry changes. This interdisciplinary program provides a dynamic, customizable curriculum with numerous minors that help you specialize in an area specific to your career path. A common minor for fashion merchandising majors is in data analytics which is transforming the world of fashion. Today, fashion companies are seeking professionals capable of understanding data to track style trends and customer response. Minoring in data analytics will help you navigate and explore the world of fashion using data.


Marisa Tafuro ’19

Assistant on-air planner, QVC

Immaculata's focus on the business side of fashion prepared me for the real world, so when I began my professional career, it didn't feel like a big jump. My professors prepared me so well and taught me all I needed to know to start my career.

Student Work & Experiences

During the fall semester of their senior year, fashion merchandising students create online portfolios to highlight their work and experiences. Online portfolios are an essential element of the fashion merchandising program, allowing students to showcase their work as they meet with prospective employers.

View the portfolios of four students below.

Where Can I Work

With a degree in fashion merchandising you’ll understand the business side of fashion and can pursue a career as a buyer, visual merchandiser, product developer, graphic designer, fashion writer or become an entrepreneur and open your own boutique!

Our recent graduates have gotten jobs as assistant buyers, assistant designers, visual merchandisers, brand ambassadors, style consultants, and sales and marketing associates at companies such as New York and Company, American Eagle Outfitters, Urban Outfitters, Walmart eCommerce and Alice + Olivia.

SAP University Alliance member

Immaculata is a member of the University Alliance program of SAP, the world’s largest business software company. Through this alliance, SAP’s software is integrated into various courses, allowing students to learn to use it through case studies and test scenarios. SAP software is widely used across multiple industries to help businesses with operations management, enterprise resource planning, business intelligence, and more. Our students gain a broad familiarity with SAP software and how it can improve business processes, which gives them marketable skills and an advantage in the job market.

Undergraduate Profile: Abby Anderson

Looking back with admiration and surprise at how much she has grown as a person, Abby is the perfect example of making the best of the college experience.

Abby appreciates the support that the Immaculata faculty provide to the students outside of the classroom such as sending them job openings, writing recommendations, networking with the students and being easily accessible.

Learn more about Abby’s story.

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