Home Academics Degrees & Programs Business and Marketing Management, B.S.

Business and Marketing Management, B.S.

Promote products and services that meet customers’ needs and help your organization compete in the marketplace.

Immaculata’s marketing management program equips you to conduct market research, analyze consumer behavior and plan strategic advertising campaigns. Examine marketing case studies and build your skills in:

  • Marketing operations
  • Retailing and wholesaling
  • Product planning and pricing
  • Media strategy development
  • Statistics and accounting
  • Financial decision-making

At A Glance

Program: Bachelor of Science
Audience: Undergraduate students
Format: Face-to-face classes
Next Start Date: August 26, 2024

"Hearing real-life experiences from my professors who were business professionals at one point in their lives was beyond helpful. I learned that they started out at the bottom of companies like I soon would, and worked their way up to managers, executive positions and even ownership positions within business industries. Graduating with a marketing degree, I feel as though my education provided me with the skills and knowledge to adapt to any role within a business organization. The professors at IU want to see you succeed and will go the extra mile to look for internships or help you network and ultimately set you up for success after graduation."

Amanda Hankin
Account Manager at Respage

Opportunities and Outcomes

Career Outlook

A degree in marketing management prepares you for employment opportunities in sales, advertising, retail management, buying, market research analysis, brand marketing, fundraising, and more. According to the U.S. Bureau of Labor Statistics, median salaries for careers in marketing include:

The program is also excellent preparation for Immaculata’s Master of Business Administration (MBA) or Master of Science in Strategic Leadership.

Student Learning Outcomes

Upon successful completion of the marketing program, students will:

  • Demonstrate knowledge, skills, and capabilities essential to marketing management
  • Understand the balance between theory and practice as it applies to the various sectors of the world of business, accounting, finance, marketing and economics
  • Exercise effective interpersonal, communication and analytical skills
  • Use technology strategically to enhance their productivity and effectiveness on both individual and organizational levels
  • Evidence professionalism, integrity and ethics
Where can I work?

Immaculata’s Bachelor of Science in marketing management will provide you with a working knowledge of global markets, foreign cultures, and business organizations, and the analytical skills to make economic and operating decisions. Possible career options include marketing operations, sales representative, market research analyst, advertising manager, product management, and marketing manager.

Course Overview


Major Courses

  • Business Computer Applications 3 credits
  • Business Ethics 3 credits
  • Strategic Planning 3 credits
  • Principles of Macroeconomics 3 credits
  • Principles of Microeconomics 3 credits
  • Statistics 3 credits
  • Introduction to Finance 3 credits
  • Marketing Principles and Practices 3 credits
  • Accounting Principles I and II or Financial and Managerial Accounting 6 credits
  • Business Law 3 credits
  • Global Business 3 credits
  • Business Management and Leadership 3 credits
  • Business & Technical Writing or Business & Professional Speaking 3 credits
  • Advertising Principles 3 credits
  • Marketing Research 3 credits
  • Marketing Management 3 credits
  • Marketing Management Practicum 3 credits
  • Principles of Supply Chain Management 3 credits
  • Business Math 3 credits
  • Quantitative Analysis 3 credits
  • Entrepreneurship 3 credits
  • Human Resource Management 3 credits
  • Department Elective 6 credits

Liberal Arts Core 36 Credits (9 Fulfilled By Major)

  • Composition (Writing) 6 credits
  • Natural & Physical World (Lab Science) 3 credits
  • Quantitative Reasoning (Mathematics) 3 credits, satisfied by major
  • Human Creativity (Art, Literature, Music) 3 credits
  • Social Consciousness (Sociology, Psychology, Economics) 3 credits, satisfied by major
  • Historical Consciousness (History) 3 credits
  • Global Society (Foreign Language/Culture) 3 credits, satisfied by major
  • Pursuit of Faith (Religion, Theology) 6 credits
  • Pursuit of Wisdom (Philosophy) 6 credits

General Electives 21 Credits

Total 126 Credits


The Bachelor of Science in Marketing Management offered by Immaculata University is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). The ACBSP accreditation certifies that the teaching and learning processes within the business programs meet the rigorous educational standards established by ACBSP. Immaculata University is committed to providing the highest quality business education for our students, as evidenced by this accreditation.

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