Business and Marketing Management, B.S.
Promote products and services that meet customers’ needs and help your organization compete in the marketplace.
Immaculata’s marketing management program equips you to conduct market research, analyze consumer behavior and plan strategic advertising campaigns. Examine marketing case studies and build your skills in:
- Marketing operations
- Retailing and wholesaling
- Product planning and pricing
- Media strategy development
- Statistics and accounting
- Financial decision-making
At a Glance
Program: Bachelor of Science
Audience: Undergraduate students
Format: Face-to-face classes
Next Start Date: August, 2026
Cost: Full-time tuition
Time to Completion Four years (three-year accelerated option)
"Hearing real-life experiences from my professors who were business professionals at one point in their lives was beyond helpful. I learned that they started out at the bottom of companies like I soon would, and worked their way up to managers, executive positions and even ownership positions within business industries. Graduating with a marketing degree, I feel as though my education provided me with the skills and knowledge to adapt to any role within a business organization. The professors at IU want to see you succeed and will go the extra mile to look for internships or help you network and ultimately set you up for success after graduation."
Amanda Hankin
Account Manager at Respage
Marketing Program at Immaculata
Frequently Asked Questions
Accelerated MBA
Our new 4+1 MBA business programs offer an accelerated pathway for students to earn both a bachelor’s degree and a Master of Business Administration in five years.
Just The Facts
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Student to Faculty RatioWith an 12:1 student/faculty ratio, personalized academic attention is a hallmark of Immaculata’s programs.
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Academic ProgramsImmaculata's 60+ undergraduate programs and 40+ graduate programs provide career-focused education for in-demand jobs.
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Clubs and OrganizationsChoose from more than 30 organizations to build relationships, broaden perspectives and gain leadership experience.