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Marketing Management, B.S.

Discover Marketing Management at Immaculata University

There may not be a major with more crossover appeal than marketing management.

You can combine your degree program with minors in graphic design, fashion merchandising, communications, and psychology.

Immaculata’s program allows you to focus in depth on your areas of interest, including retail, sales, research, management and branding.

At A Glance

Program: Bachelor of Science
Audience: Undergraduate students
Format: Face-to-face classes
Next Start Date: August 26, 2024
Time to Completion Four years

"Hearing real-life experiences from my professors who were business professionals at one point in their lives was beyond helpful. I learned that they started out at the bottom of companies like I soon would, and worked their way up to managers, executive positions and even ownership positions within business industries. Graduating with a marketing degree, I feel as though my education provided me with the skills and knowledge to adapt to any role within a business organization. The professors at IU want to see you succeed and will go the extra mile to look for internships or help you network and ultimately set you up for success after graduation."

Amanda Hankin
Account Manager at Respage

Students enjoy entrepreneurial and networking opportunities through Enactus and can participate in the Business Club, which publishes a semi-annual newsletter and tours companies to learn about business operations. Students also gain valuable knowledge from successful business professionals who serve as guest presenters.

The ability to gain hands-on experience is provided by completing a business internship and associated practicum course that connects course material with the business world. Working adults typically use their work experience in place of the internship.

Immaculata’s Bachelor of Science in marketing management will provide you with a working knowledge of global markets, foreign cultures, and business organizations, and the analytical skills to make economic and operating decisions. Possible career options include marketing operations, sales representative, market research analyst, advertising manager, product management, and marketing manager.

The Bachelor of Science in Marketing Management offered by Immaculata University is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). The ACBSP accreditation certifies that the teaching and learning processes within the business programs meet the rigorous educational standards established by ACBSP. Immaculata University is committed to providing the highest quality business education for our students, as evidenced by this accreditation.

Business lab classroom with stock ticker

Business Lab

In our new business lab, you have access to real-world business news, financial data and software used by professionals in the industry, giving you a head start in your career.

Just The Facts


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