Typography
Typefaces
Immaculata University utilizes a series of specially chosen typefaces to represent it's brand and messaging. Each of the following typefaces should be used as directed in print and digital marketing materials.
Raleway
The primary typeface used in the IU brand is Raleway, which is a a a sans-serif font family intended for headings, call-outs and body copy usage. All weights are available for use but should be used with discretion. * Note: Numbers must be manually altered to their baseline forms. Additionally, the letter “w” can be used in two formats “W” or “W.”
Bodoni
Bodoni is a secondary typeface in the Immaculata brand. It consists of a serif font family and is used as a supporting style for headlines and call-outs. The Bodoni font family is not intended to be used in a primary placement, but as accent design elements in select creative applications.
Barlow
Barlow is a secondary typeface used in the Immaculata brand. It consists of a sans serif font family and should be used primarily for headlines and callouts. It can also be used for short-form content, but not long-form. It can also be used in its regular or condensed form as needed.
Avenir OR Proxima Nova
For paragraph form content, the typefaces Proxima Nova or Avenir should be used. Both Proxima Nova and Avenir consist of robust sans serif font families that allow for the best readability of text on materials. Neither of these fonts should appear smaller than 8.5 point font size on print materials.
* Note: The Proxima Nova typeface in its many forms is accessed through Adobe Fonts license.
How to Use
