Representation
Mascot
As the official mascot for Immaculata University, Mac is a symbol of the University’s pride and spirit and serves as a brand ambassador.
The following are brand guidelines on how Mac should be visually depicted and referenced in written format:
- Mac is a Scottie dog and is gender neutral. Describing Mac as “it” is acceptable.
- When writing about Mac, capitalize the name and specify that Mac is the official University mascot.
- Mac is fun-loving, full of campus spirit and has a positive outlook.
- Mac should never represent negativity, bullying, prejudice or other uncharacteristic behaviors or sentiments.
Appropriate usage for Mac:
- Think school spirit, student audiences or youth community events
- In informal communication
- Sporting events
If using an image/graphic or photo of Mac, please obtain permission from University Communications.
Photography
Imagery sourced for Immaculata University is chosen to support marketing efforts, promote positive external visibility and provide effective communication of high-impact University news, events and campaigns.
To initiate a photography request for an event or specific purpose, individuals are required to complete a form accessible through the ticketing system. For all other photography requirements, the Communications office can provide a roster of approved photographers who can be readily contacted and booked. Upon submission, the requester will be promptly contacted by the Communications team, providing further guidance.
Note: Booking and image retrieval is contingent upon factors such as the scope of the event, lead time provided, and the availability of the photographer.
Photography & Image Style
Imagery and photography should exude a sense of distinction, showcasing an aesthetic characterized by compelling visuals and masterful composition.
A photograph featuring individuals donning university apparel, accompanied by strategically blurred objects in the foreground and meticulous composition creates a captivating image that promotes a sense of university pride.
Subjects who authentically portray the joy and camaraderie experienced within Immaculata communicate the vibrant and welcoming atmosphere of the university.
Varying perspectives of classic campus landmarks evoke nostalgia and appreciation for the architectural splendor and inviting atmosphere at Immaculata.