Logos

Primary University Logo

There are four variations of the Immaculata University logo: Stacked Logo, Horizontal Logo, Centered Wordmark, and Left-Justified Wordmark. The stacked logo is the preferred mark to use on all communications.

Use of the four variations of the University’s primary brand are acceptable where appropriate. Institutional logos should not be altered or redrawn, and additional words or graphic elements should never be added.

The primary brand will always appear in PMS 534 C. This color can also be used in the CMYK and RGB equivalents for print or digital use. When this treatment is not possible, black or white coloring may be used. Instances of the logo can appear in silver metallic foil when on blue collateral. The University logo may be used on photos and multicolored backgrounds. Use discretion in colorization to assure that the logo is clearly legible on any chosen background.

Stacked Logo

Horizontal Logo

Wordmarks

Official College Logos

The College of Undergraduate Studies

This logo is used for the undergraduate college housing traditional and nontraditional (i.e. adult learners) undergraduate students. This mark, in any of its forms, should only be used on official materials for undergraduate studies (excluding health care programs). Admissions materials, such as apparel or giveaways, may be created with approval from University Communications.

The College of Graduate Studies and Research

This logo is used for the college wherein students participate in graduate programs (excluding health care programs) at Immaculata University. The mark, in any of its forms, should only be used on official materials for graduate studies. Admissions materials, such as apparel or giveaways, may be created with approval from University Communications.

The College of Nursing and Health Professions

This logo is used for the college wherein students study health professions (undergraduate and graduate) at Immaculata University. The mark, in any of its forms, should only be used on official materials for health care and nursing studies. Admissions materials, such as apparel or giveaways, may be created with approval from University Communications.

Official Departmental Logo Lockups

Approved departments can have their official department title incorporated into the primary brand to create specialized logos called “departmental lockups.” All departmental lockups must be created by the University Communications office. These marks are extensions of the primary brand, indicating departments throughout the institution. This lockup can also be considered for Immaculata University clubs, organizations, funds, etc. upon request. Please contact the University Communications office for official departmental lockup files.

“IU” logo

The Immaculata University IU logo is composed of the “IU” symbol and the words “Immaculata University.” This mark is used on athletics collateral, including sports uniforms, advertising, branded apparel, etc. The IU logo may also be used on internal apparel and print/digital collateral. Requests for usage must be made directly to University Communications. The IU logo should only appear in the following formats:

University Seal

The use of the official University seal is limited to materials for high-profile events (i.e. commencement, Corporate and Community Partners Breakfast, diploma, President’s Dinner materials, etc.). Do not produce the University seal on apparel, giveaways, etc. Use of the seal on any official documents must be reviewed and approved by the Office of the President.

How Not to Use logos

Retired Marks

Only use current logos and marks on University collateral. The following logos and marks are retired and should not be used. The top row differs from out current logo by being right-justified rather than centered. Below it are logos only used for the University’s Centennial year. Refrain from saving brand images from the internet since they could be discontinued.

How Not to Use Official Logos

When using the University’s logos, and all approved variations, please adhere to the following guidelines:

Clubs, Organizations & Partnerships

Use of Primary Branding in Additional Brands

Incorporation of the University’s logo, or the elements therein, in the development of additional brands is only permitted in the form of the departmental lockup. Any other requested usage must be reviewed and approved by University Communications.

Club Branding

New specialty or custom brands for clubs, organizations, funds, etc. must be approved by University Communications. University Communications reserves the right to reject any proposed brands that could negatively impact or interfere with the Immaculata University brand family.

Apparel

The campus bookstore is the primary retail source for Immaculata University merchandise. However, student clubs and organizations may sell IU-branded merchandise so long as the sale does not materially impact sales in the campus bookstore. The use of official Immaculata University marks and imagery must have the review and approval of University Communications prior to order or sale of any merchandise.

Immaculata University reserves the right for any of its student-athletes and coaches participating in NCAA-sanctioned sports teams to purchase and sell Immaculata University emblematic clothing, apparel or merchandise as may be available from any vendor or manufacturer of their choosing. This may be done once per year (per team) for the purposes of funding their team related needs.

Co-branding Logos with Immaculata University

Immaculata University may collaborate with outside entities, including nonprofits, colleges and universities, agencies, etc., in academic partnerships. When incorporating outside brands on University collateral, logos may appear side by side, but the level of importance must be easily perceived. The level of importance should be achieved through visually apparent size and order appearance with the Immaculata University logo appearing first and/or in a larger format in relation to other brands. Outside entities that are eligible for cobranding will have a contract in place establishing the connection between itself and Immaculata University. Furthermore, any instances of or requests for co-branding must be reviewed and approved by University Communications.

Logo Design Elements

Dome

The dome icon from the primary brand can be used as an accent in marketing collateral, as well as in event branding and materials with review and approval from University Communications. The dome should never be stretched, changed to any color other than white, Naval Blue or black, or rearranged.

“IU”

The “IU” icon from the athletics brand can be used as an accent in marketing collateral, as well as in event branding and materials with review and approval from University Communications. The “IU” should never be stretched, changed to any color other than the versions noted.