Business and Esport Management, B.S.

Career Outlook

Esports is more than just playing games—it’s a billion-dollar industry that needs business-minded professionals to keep it running. With this degree, you’ll be ready for roles like:

• Esports Manager – Oversee teams, leagues, and tournaments to ensure smooth operations. (Avg. Salary: $97,500)
• Content Producer – Create engaging media, livestreams, and promotional content for gaming brands. (Salaries vary based on role and experience.)
• Brand/Product Manager – Develop marketing strategies and partnerships for gaming products and events. (Avg. Salary: $130,000)
• Market Research Analyst – Analyze player data and industry trends to drive business decisions. (Avg. Salary: $63,000)
• Event/Convention Planner – Organize large-scale gaming and esports events like PAX, E3, and TwitchCon. (Avg. Salary: $55,000 - $85,000 depending on experience.)

The demand for business professionals in esports is growing rapidly. This program also prepares you for further education, such as Immaculata’s MBA or M.S. in Strategic Leadership.

Student Learning Outcomes

Upon successful completion of the business degree program, students will:

• Demonstrate knowledge, skills, and capabilities essential to business management
• Critically analyze and evaluate games as well as their themes, mechanics and other components
• Apply principles of marketing, sales and distribution to the specific conditions of the games industry
• Understand the history and cultural significance of games and esports
• Understand the balance between theory and practice as it applies to the various sectors of the world of business, accounting, finance, marketing and economics
• Exercise effective interpersonal, communication and analytical skills
• Use technology strategically to enhance their productivity and effectiveness on both individual and organizational levels
• Evidence professionalism, integrity and ethics

Hands-On Learning & Internships

Real-World Experience in the Esports Industry

• Complete a required three-credit internship with esports teams, gaming companies, or event organizers.
• Gain firsthand experience in marketing, sponsorships, business operations, and content production.
• Work with leading organizations like Unity Technologies and the International Game Developers Association (IGDA).
• Build a professional portfolio with real projects that showcase your skills to potential employers.

Esports & Gaming Core (15 Hours)

• Introduction to Games – Explore game development, game culture, and the business of gaming.
• Introduction to Esports Management – Learn how to manage esports teams, leagues, and sponsorships.
• Game Distribution & Publishing – Understand how video games are marketed and sold globally.
• Convention, Event & Trade Show Planning – Learn how to organize major gaming events like E3 and PAX.

Business Core (30-42 Hours)

• Business Management & Leadership
• Marketing Principles & Practices
• Finance & Accounting
• Entrepreneurship & Strategic Planning
• Sports Analytics & Psychology (specific to esports performance)
• Business & Professional Communication