Overview
Official Accounts
- Facebook: Immaculata University
- Instagram: @ImmaculataU
- TikTok: @ImmaculataU
- X: @ImmaculataU
- LinkedIn: Immaculata University
For the full list of officially recognized University social media accounts, visit the Immaculata Social Media Directory.
Registering an Account
All social media sites seeking official or recognized status must be registered with the University Communications and Marketing Office using the Social Media Registration Form.
Social media sites that do not hold official or recognized status may not affiliate themselves as sanctioned or approved by the University or any University unit.
Official and recognized sites must comply with the law and the Immaculata University Social Media Guidelines and Social Media Policy.
Voice and Tone
Be Thoughtful
Be mindful of the content you are posting and the audience surrounding it. Anything being shared via social media instantaneously becomes public information.
Be Transparent
Be open and honest while representing Immaculata University and the information you share. If you are using a personal profile, be able to state your relationship with IU and note that these opinions are your own and not those of the University.
Be Empowering
Encourage engaging comments or discussion within your posts about Immaculata University and its current events while also being uplifting and avoiding criticizing others
Audiences
Being a Mighty Mac means embracing the “small but mighty” mentality. While others may underestimate us, our size allows us to be nimble and adaptive, quickly responding to changes and trends in the education industry. It is a testament to our ability to achieve great things with limited resources. We are a small but close-knit community. Being a Mighty Mac is rooted in Immaculata’s belief in becoming agents of change intellectually, personally, professionally and spiritually.
Social Media Creative Requests
Immaculata's official social media accounts are important tools for reaching out to the broader community and engaging with prospective and current students, alumni and stakeholders. While social media can be an effective tool for internal communication, it is not the primary purpose of the official University social media accounts. Instead, these accounts are designed to showcase the University’s accomplishments, highlight important events and share valuable information with a wider audience.
Internal communication, such as announcements, news updates and other messages intended solely for the University community, should be communicated through other channels, such as University units’ social media sites, emails, flyers, etc.
Contact the Office of Communications and Marketing for any social media marketing mockups. These materials already have been approved by the office and therefore there is no need for further review.