Sport & Business Management, B.S.
Undergraduate Studies

Boost your business acumen and prepare to compete in the world of sport administration.

Get in the game of sport management. Build your skills in entrepreneurship, operations and marketing to support the action and excitement of the multi-billion-dollar sports industry. Whether you want to work with professional sports leagues, sport media, college or youth athletic teams, or community fitness centers, Immaculata’s sport and business management major will help you develop strong business skills for a variety of careers. You can plan sporting events and logistics, manage venues and equipment, negotiate contracts with athletes and sponsors, direct athletic or exercise programs, develop business partnerships, or create promotional campaigns.

This business-based program follows the rigorous standards of IU’s other business programs, helping you develop skills in marketing, problem-solving, strategy, leadership, and critical and reflective thinking. Your courses will give you a foundation in the theory and practice of various sectors of the world of business, accounting, finance, human resources and economics.

With its strong ethics component, the program will prepare you to be an effective communicator and a mindful manager with the confidence to exert a positive influence. You will benefit from the expertise of faculty in both exercise science and business to become a business professional with the flexibility to pursue a career in the sports realm or outside of it in other industries.


You will complete a required internship, offering you exposure to real-life sport and business management environments and helping you gain practical work experience.

You will also complete a capstone course, studying current concepts and practices of strategic planning and resource allocation in business organizations. Discussions, exercises and projects will give you practical experience with developing organizational mission, vision and values statements; long-range goals and objectives and implementation plans.

Where Can I Work?

A degree in sport and business management prepares you for a wide range of careers in areas such as sports marketing, advertising and sales; facilities management; event planning; refereeing and officiating at games; coaching and scouting; recreation programs and fitness center management.

Business Lab

Business lab with desks and stock ticker on wall

In our new business lab, you have access to real-world business news, financial data and software used by professionals in the industry, giving you a head start in your career.

Course Preview

Intro to Sport Management

This course is an overview of the history of sport as part of the entertainment industry. It introduces the basic theoretical foundation for, as well as the skill sets required by the sport manager to solve sport business-related problems. Emphasis will be placed on understanding career options in the sport industry and preparation for sports leadership.

Sport Marketing

This course explores the marketing process relative to various sport environments. It examines marketing principles and analyzes the uniqueness of sport marketing compared to marketing in general. Course topics include sport products and services, consumer behavior, marketing research and information management, promotions, positioning and sponsorship.

Sport Facility & Event Management

A study of the planning and management of athletic, physical education, and recreational facilities and the managing of events within these facilities. An emphasis will be placed on the planning process for both indoor and outdoor facilities and events. This course will help students gain the knowledge and experience in planning events on campus as well as observing and volunteering for events in the area.

Sport Administration

Examination of the administrative tasks and policies/procedures necessary for sports managers in the operation of programs. Included is the development of organizational skills and human resource management, issues regarding risk management and liability, and the development of media relationships.

Sport Management Practicum

This culminating course prepares students for the real challenges of working in sport management. An internship experience will provide an opportunity to combine actual field experience with classroom knowledge in an area of special interest. The course also provides the opportunity to re-examine learning objectives at the program level. (Instructor permission required)

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