Interactive Media, B.A.
Explore Interactive Media at Immaculata University
Interactive media bridges traditional media systems (television, film, journalism, books, video games, radio) with our digital world, where user interface drives content creation and responses. It challenges ethical boundaries in communication, reshaping how we perceive time and space.
As an interactive media major, you will develop theoretical and practical skills, participate in two valuable internships, and interact with professionals in the field.
At A Glance
Program: Bachelor of Arts
Audience: Undergraduate students
Format: Face-to-face classes
Next Start Date: January 21, 2025
Cost: Full-time tuition
Time to Completion Four years (three-year accelerated option)
"Going into the program, I didn’t know what to expect, or if studying this field was even right for me. I’d say Immaculata certainly prepared me for this profession. I learned to be in a fast-paced environment, hone my writing skills, expand my craft and creativity, think progressively, and challenge myself for the next steps. The professors teaching us these courses cared a great deal, and it was my job to meet them halfway in order to succeed."
Jacqueline Jewell '17
Assignment Editor, Fox 29 TV
Immerse yourself in a range of interactive media content creation opportunities. Learn to manage content dissemination, engagement and ethical implications.
Key topics include:
- Computer graphics
- Art
- Typography
- Cell phone photography
- Web writing
- Social media influencing
- Podcasting
- Vodcasting
- Web design
- Media ethics and law
- Search engine optimization
- Alternative communication methods
- Marketing
Gain hands-on experience through two industry-specific internships.
Pursue diverse career paths and competitive salaries with a bachelor’s degree in interactive media. According to the U.S. Bureau of Labor Statistics’ Occupational Outlook Handbook, possible careers and median salaries include:
- Special effects artists and animators: $99,060
- Web developers and digital designers: $92,750
- Broadcast sound and video technicians: $54,160
- Film and video editors, camera operators: $65,070
- News analysts, reporters and journalists: $57,500
- Editors: $75,020
- Graphic designers: $58,910
ART 102 Basic Drawing
ART 105 Intro to Computer Graphics & Digital Images
ART 204 Typography
COM 208 Cell Phone Photography
COM 331 Social Media Relations
CIS 335 Technology and Ethical Issues
COM 224 Writing for the Web
COM 308 Media Ethics & Law
IDM 110 Living in a Digital World
IDM 220 Principles of Digital Media
IDM 325 Podcasting & Vodcasting *
IDM 330 Digital Rhetoric *
IDM 410 Senior Captone I Research & Innovation
IDM 420 Senior Capstone II Process and Publication
IDM 405 or COM 403 or COM 406 Internship
INFO 120 Web Design Fundamentals
IDM 2**Social Media Influencing*
INFO 230 Web Design Applications or IDM 3** SEO Analytics & Digital Content Design*
COM 3** Alternative Communication Methods
MKT 309 Marketing Principles and Practices
Just The Facts
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Student to Faculty RatioWith a 10:1 student/faculty ratio, personalized academic attention is a hallmark of Immaculata’s programs.
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Academic ProgramsImmaculata's 60+ undergraduate programs and 12+ graduate programs provide career-focused education for in-demand jobs.
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Clubs and OrganizationsChoose from more than 30 organizations to build relationships, broaden perspectives and gain leadership experience.