People are making smarter decisions by analyzing data. Sports teams utilize information to select and draft players as shown in the book and Brad Pitt movie Moneyball. Astronomers utilize computers to search for planets that can’t be directly observed. We generate mountains of data from every click on our computers or tap on our phones. Marketing professionals use this data to advertise and sell more products. This is “Big Data.” It can provide valuable insights into people’s behavior — if you know how to analyze and interpret it accurately.
Immaculata’s Bachelor of Science in data analytics will enable you to collect, organize, and use data to provide organizations with meaningful, timely information. You will use algorithms, computer programming skills, and database systems to manage information, analyze it, and use it for strategic decision-making.
You will have opportunities to showcase your knowledge with faculty-mentored research projects in data analytics and information technology. You can also become a member in professional organizations and participate in trips to local conferences.
With a required professional internship, you will apply your knowledge and gain experience in a real-world situation. You may choose to complement your major with a minor in a different field, such as biology, business, chemistry, finance, interactive digital media, or graphic arts.
Where Can I Work
More and more organizations—from retailers to hospitals to media companies—are looking for employees who can understand complex information and apply it to help them reach their organizational goals—from increasing sales to anticipating ER visits to tracking topical trends.