Program Overview

Immaculata's communication major prepares you for career opportunities that require creativity, effective communication, and problem-solving. This major offers you various avenues to engage your creativity and hone your oral and written communication skills. You will develop theoretical and practical skills, participate in valuable internships, and interact with professionals in the field.

The program is designed to produce graduates who are proficient in:

  • Effective oral and interpersonal communication
  • Using technology for electronic communication
  • Communication principles and practice, including media ethics and law
  • Organizational communication, including business and proposal/grant writing
  • News reporting and feature writing
  • Publication design and editing
  • Creating promotional and publicity materials
  • Understanding the role of media in society, including the Internet and film, and evaluating media messages

Within this major, you will choose from one of three tracks:

  • Organizational Communication prepares you to be a successful communicator in the corporate world by combining courses in communication, business, and information technology.
  • Public Relations and Journalism strengthens your professional writing skills to prepare you for careers focused on reporting, managing company messages, representing an organization professionally, and handling crises.
  • Digital Communication combines traditional communication classes with emerging technologies, social networking, and online media outlets. This track includes two sub-tracks, broadcast media or graphic design.

Program Highlights

  • Small classes and frequent contact with professors create a non-threatening yet challenging atmosphere.
  • You are encouraged to conduct independent research with a faculty mentor and to present at local conferences.
  • You have the option to design an accelerated schedule that blends classroom and online courses. Some courses run for just seven weeks, allowing you to complete the requirements for the communication major in as little as two years.

Career Potential

Communication majors can choose among varied professions, each of which requires strong oral and written communication skills. Typical career opportunities include:

  • Business communication
  • Broadcast and print journalism
  • Digital communication and social media
  • Advertising
  • Marketing
  • Web content writing
  • Media relations
  • Creative writing
  • Law
  • Public relations
  • Scientific and technical writing
  • Theatrical arts

Curriculum

See the course requirements for the organizational communication track, the public relations & journalism track, and the digital communication track.

Internships

The internship program at Immaculata integrates learning with life. All students must complete two internships for a total of six credits.

1145 King Road, Immaculata, PA. 19345
p. 610-647-4400 or call toll-free: 1-877-42 TODAY
Federal Compliance Links | Clery | Employment
Copyright © All Rights Reserved

1145 King Road, Immaculata, PA. 19345 p. 610-647-4400 or call toll-free: 1-877-42 TODAY
Federal Compliance Links | Clery | Employment
Immaculata University | Copyright © All Rights Reserved