Immaculata University Graphic Standards Manual - page 9

7
OFFICIAL
LOGO
Primary Logo
Immaculata’s primary official logo is the IU dome. The offi-
cial typeface (font) and colors were developed with a specific
structure to align with Immaculata’s brand to create a cohe-
sive visual identity. The dome logo is the primary component
of the identity for the University. The icon of the dome is an
image translation that captures a view of Villa Maria Hall
and simplifies that image into a flat two-dimensional form.
The logotype underneath the icon explains the icon in lan-
guage, an important element to an audience.
Please do not replace words or attempt to re-create the mark
in any way. Immaculata’s primary logo should be used on
all appropriate material. For questions, please call 610-647-
4400 ext. 3874 or email
.
Secondary Logo
Colleges, departments and campus units are requested to use
a secondary logo that includes the IU dome, official type-
face (font) and colors, and a specific structure to align with
Immaculata’s brand and visual identity. The secondary logo
should be included on all materials that are created for these
units.
Please do not replace words or attempt to re-create the mark in
any way. University Communications cannot support the use
of a logo or mark that is rendered incorrectly. Immaculata’s
secondary logo should be used when appropriate.
EXAMPLE
EXAMPLE
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