WWW. I MMA C U L ATA . E D U
Moretz knew that the ad concept would require a dress suitable for the ulti-
mate Bond girl who happened to be IU’s own Kim Ent ’13. Moretz’s aesthetic for
the red ball gown were words to melt the heart of 007 himself—sophisticated,
classy and glamorous.
Selecting a bluish-red to complement Ent’s strawberry blond hair, and a stiff
silk shantung to support a full skirt and slight train, Moretz built a corseted bod-
ice with vertical lines leading the eye upward to highlight Ent’s face. Rosettes at
one shoulder and at one hip create a balanced but asymmetrical look. “Asymmetry
is, to me, a little bit more interesting…Asymmetry draws the eye in,” says Moretz.
Moretz plans to embellish the dress and enter it into a competition soon.
Other recent entries include two wedding dresses created with a sustainability
component. One was made from repurposed heirloom tablecloths, and the other
was a two-in-one dress, a formal version for the ceremony that could become an
evening dress by removing the jacket and train.
“With my designs,” says Moretz, “the fitting portion of it is very important…I
like to always add a little bit of a twist…a little bit of interest to it so it’s not just
your typical design.”
And since Fashion Merchandising at Immaculata isn’t just your typical fashion
program, the promotion gets the right message across:
Be Mighty in all that you do!
Carrie Bradshaw may know shoes, but Col-
leen Moretz knows dresses.
Now, there are dresses and then there are
. Who could ever forget Scarlett O’Hara’s
(Vivien Leigh) green velvet
Gone With The Wind
frock that draped so elegantly? Or Marilyn
Monroe in designer William Travilla’s white
halter dress, standing over a subway grate in
New York City for the movie
The Seven Year Itch
The world still remembers Princess Diana
in all of her regal glory stepping out of the glass
coach in her wedding gown with its 25-foot
train. Hands down the best dressed witch in
cinematic history, actress Billie Burke as Glinda
still elicits high praise from viewers of all ages
when she sends her green-faced nemesis pack-
ing, smoke and fire notwithstanding, in the
The Wizard of Oz
Audrey Hepburn, as Holly Golightly in
Breakfast at Tiffany’s
, was the height of elegance
and is still one of the most iconic images in
cinema. Her Givenchy dress, accessorized with
a pearl necklace, elbow-length black gloves and
tiara, continues to define New York chic.
Perhaps the most prolific costume designer
in Hollywood history is Edith Head, who
won eight Academy Awards for her creations,
including the stunning white ball gown she
designed for Hollywood royalty Elizabeth
A Place in the Sun
So, when University Communications and
Chris Baeza, director of IU’s growing Fashion
Merchandising program, were planning a new
series of ads, another genre of film classics
would serve as the campaign’s centerpiece and
this time it was vintage James Bond movies that
provided the inspiration.
Enter Colleen Moretz, noted fashion
designer and Immaculata associate faculty
IU Fashion Merchandising advertisement featuring Moretz’s ball gown