I MMA C U L ATA MA G A Z I N E * F A L L 2 0 1 3
Pictured recently at the Philadelphia Collection 2013 are (L to R): Colleen Mortez, associate faculty; Alicia
Scalessa ’15; Taylor Benigni ’15; Chris Baeza, director of Fashion Merchandising at IU; Jon Fillion ’17;
Philadelphia Mayor Michael Nutter; Kim Ent ’13; Franshesca Janvier ’17; Annaliese Kambouroglos ’17;
Shannon Garland ’17; Alayya Arrison ’17; Lauren Monreale ’17; Mary Duffy ’17.
Nicole Cashman, president and chief executive officer of the national public relations firm
Cashman & Associates, was recently a special guest speaker for students in Immaculata’s “Intro-
duction to the Fashion Industry” course.
For the past two years, IU’s Fashion Merchandising students have partnered with Cashman &
Associates by volunteering during the annual Philadelphia Collection fashion event.
Impressed by Cashman’s expertise in the fashion industry as well as her support of higher edu-
cation, Chris Baeza, director of IU’s Fashion Merchandising program, invited Cashman to speak
at the University. Attracting industry experts to speak on campus provides students with valuable
insights into the corporate world. Approximately 30 IU students attended the presentation along
with adjunct faculty who learned about Cashman’s varied background in the fashion industry and
details on how she started her own public relations company.
“Nicole spoke from the heart...she encouraged the students by saying, ‘Each challenge is an
opportunity to grow and dust yourself off and move forward,’ ” commented Baeza.
Cashman is a Philadelphia native and graduate of Drexel University’s Design, Merchandis-
ing and Marketing program. She is the former director of public relations and special events for
Strawbridge’s stores in Pennsylvania, New Jersey and Delaware.
THE PHILADELPH A
C LLECTION 2 13
For the second consecutive
year, Immaculata University’s
Fashion Merchandising faculty
and students participated in
The Philadelphia Collection, an
annual event that promotes the
city and all aspects of its robust
fashion community, including its
impressive “collection” of retail-
ers, designers, design schools and
With over 75 fashion and
style events throughout Phila-
delphia, IU’s students gained
first-hand experience as event
volunteers and had the oppor-
tunity to network with industry
Continued on page 78
NICOLE CASHMAN GUEST LECTURES AT IU
Nicole Cashman, president and CEO
of Cashman & Associates