Immaculata University - Fall 2013 Magazine - page 7

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When Immaculata launched its new
BeMighty
branding campaignwhich
included a new television commercial (
),
the initiative immediately caught on. Leveraging the institution’s distin-
guished legacy as the home of the Mighty Macs, the idea was to embrace
the concept of being the best that we can be—in the classroom, in the
friendships that we build, in the ways that we care for our families, in the
leadership and teamwork we demonstrate in the workplace and in the eyes
of God.
In order to extend the campaign and the Immaculata brand, the effort
needed a foundation that speaks to who we are as Immaculatans, and what
better way to build the campaign than on the University’s core values of
faith, caring, service, integrity, learning and teamwork.
Immaculata students, faculty, staff and alumni are leaders in all that
they do—and we know that:
Might comes from within and sometimes it takes the right atmosphere
to bring it out.
It takes learning from those who have gone before you.
It takes your best, day in and day out.
It takes caring more for others than yourself.
It takes integrity and teamwork.
It takes faith and service.
Be Confident.
Be Devoted.
Be Mighty.
Immaculata University.
Be Mighty in all you do!
BE MIGHTY
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