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Fashion Merchandising

Fashion Merchandising is a diverse field offering many different career paths.  If you are creative, highly motivated, and eager to succeed, the potential for advancement is great.

The Fashion Merchandising program at Immaculata University offers students both a creative and analytical curriculum which contains industry-driven courses, taught by experts in the business of fashion, who explore the relationships between design, merchandising, and marketing.

Program Highlights

Fashion makes an important contribution to society by creating jobs and products that satisfy fundamental human needs.  Fashion professionals can also contribute to society by promoting environmental sustainability and helping to improve manufacturers’ working conditions.  Our students participate in service learning projects within the fashion industry and are challenged to think critically and examine the impact of the business of fashion through the lens of people, planet and profit.

The program provides a dynamic curriculum which is customizable with eight minors in the following areas:

  • Buying: You’ll learn how to develop a merchandise assortment plan that includes planning sales, stock levels, and inventory turn.
  • Visual Merchandising:  You will plan, design and install various displays and styling concepts understanding key design elements and principles, retail and marketing strategy and brand image within the context of relevant business applications.
  • Product Development:  You will learn about garment construction and production techniques, and you will be able manage the product development process with the supply chain.
  • Graphic Design for Fashion:  You will produce clear and cohesive solutions to design problems in a variety of media.
  • Entrepreneurship:  You will be able to develop a business plan for a sustainable fashion-related entrepreneurial venture.
  • Marketing:  You will learn how to develop a marketing plan considering consumer motivation and behavior as it relates to various brands.
  • Communication: You will present your ideas (writing, visual, virtual) in a comprehensive way that will motivate your audience to action.
  • Public Relations & Journalism: You will be able to research, plan, and implement a PR campaign that is clear, concise and engaging with a working knowledge of a variety of PR tactics in written, audio, video, web and social media.

Field Experience

You will complete two field experiences during your junior year, which will be aligned with your chosen career path to help you gain first-hand experience in the field.

Our students have recently been placed at QVCAnthropologie, Posh, Nordstrom, Carolina Apparel, Darci by Di Caprio, Conshy Consignment, Beauty Within TV, Bouché Productions, Dorfman-Pacific Showroom in New York City, Macy’s.com, JC Penney, Showroom Seven, GAP, Talbots, Ann Taylor Loft, People’s Light and Theater, House of Charles Gregory, Frey Boutique, Bootights, Furs by Susan and Merion Matters.

Curriculum

The courses in the program are carefully sequenced and updated as the industry changes.   Many of our faculty are active industry professionals who bring the real world into the classroom.

More Information

Chris Baeza
Fashion Merchandising Program Director
cbaeza@immaculata.edu
610-647-4400 ext. 3160