Fashion and Social Media
For years social media has been revolutionizing the way fashion brands advertise and communicate with their customers. While new designers on the scene may think that it would be smart to penetrate the social media scene by being on all the platforms, this will not benefit the brand. It is smarter for a brand to be on one or two sites rather than on 5 or more. This is because then the content can be regulated and kept up to date. When the brand is spread across all the sites, it is hard to update all the sites making it easier for one platform to be neglected. I believe that there are two important social media platforms that all fashion brands should be on.
A platform based on all pictures is perfect for fashion companies. Some may think that Pinterest is a great site for fashion brands but, I disagree. I think that Pinterest seems to be losing its popularity. For this reason companies should choose Instagram over Pinterest because its popularity doesn’t seem to be dying. On Instagram, brands can post pictures of their clothing, fashion shows, or other fashion outings and events. They can easily reach their customers and get immediate feedback on their products from their shoppers.
Many may think that Facebook is the top site to be on. While Facebook is still the top of the social media food chain, it will soon be outed by Google +. Many fashion brands, like Chanel, have already noted the advantages of Google +. It is the new Facebook and is great for fashion companies who want to stay new and fresh. By being on Google + they have the same advantages of Facebook. Yet, the newness of Google + elevates the brand to a whole new level.