Expanding the Men’s Line
Helmut Lang is expanding the men’s wear line. There has been a women’s wear line since 2007, and the men’s line is coming out this spring in Berney’s New York and retailers in Europe and Asia. Rosen, the chief executive officer, expects to get $2.5 million in sales for the fall season. The collection will start out casual and will gradually get more sophisticated. Plokhov joined to deign crew and focused on outerwear and decided to appeal to aesthetics. Denim and tailored clothing will become more important as time goes on, and Rosen wants clothes people can live and love in.