Marketing Management Courses

For the traditional day program, all courses for the degree, including both major requirements and the academic core, can be completed in four years by following a course plan for the program.

For the evening accelerated or online program, courses required for the major may be completed in two years by taking nine credits per semester in the fall, spring and summer.

Courses required to complete the B.S. in Marketing Management include the following:

  • ACC 201 Accounting and Budgeting
  • BUS 235 Business Computer Applications
  • BUS 301 International Business
  • BUS 315 Business Law
  • BUS 327 Managing Business Information
  • BUS 338 Business Ethics or PHI 384 Organizational Ethics
  • BUS 360 Business Management
  • BUS 365 Strategic Planning
  • ECO 201 Principles of Macroeconomics
  • ECO 202 Principles of Microeconomics
  • ECO 307 Statistics
  • FIN 362 Intro to Finance
  • MKT 309 Marketing Principles and Practices
  • MKT 331 Advertising Principles
  • MKT 359 Marketing Research
  • MKT 364 Marketing Management
  • Marketing elective (MKT 350 E-Marketing, MKT 351 Retail Marketing, MKT 352 Marketing Sales, MKT 354 Social Media Marketing, MKT 355 Brand Marketing)
  • MKT 398/399 Marketing Practicum
  • COM 200 Business and Technical Writing OR COM 350 Business and Professional Speaking
  • MATH 203-204 or MATH 207-208 or MATH 217-218
  • PSY 321 Self-Awareness through Groups OR PSY 345 Organizational Behavior OR ORG 301 Group & Organizational Behavior

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