Program Overview

Immaculata’s comprehensive marketing management program will introduce you to the intricacies of marketing and concepts and practices in business, while exposing you to the liberal arts. Because marketing has crossover appeal with graphic design, fashion merchandising, communications, and psychology, Immaculata’s program allows you to focus in depth on your areas of interest, including retail, sales, research, and branding.

The program is designed to produce graduates who are proficient in:

  • Techniques for strategic marketing management
  • Advertising and brand management
  • Global marketing and trade
  • Effective use of business information
  • Resource allocation
  • Marketing research and analysis
  • Understanding and leading groups


The Bachelor of Science in Marketing Management offered by Immaculata University is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).  The ACBSP accreditation certifies that the teaching and learning processes within the business programs meet the rigorous educational standards established by ACBSP.  Immaculata University is committed to providing the highest quality business education for our students, as evidenced by this accreditation.

Program Highlights

  • Dynamic learning experiences that develop responsibility, respect, timeliness, trust, and initiative
  • Faculty with extensive business experience, including serving as corporate CFOs, financial planners, economists, business owners, sales professionals, federal regulators, and consultants
  • Technology integrated into the curriculum
  • Entrepreneurial and networking opportunities through Enactus
  • Opportunity to participate in the Business Club, which publishes a semi-annual newsletter and tours companies to learn about business operations
  • Guest presentations from successful business professionals

Amanda Hankin, marketing major"Hearing real-life experiences from my professors who were business professionals at one point in their lives was beyond helpful. I learned that they started out at the bottom of companies like I soon would, and worked their way up to managers, executive positions, and even ownership positions within business industries.

"Graduating with a marketing degree, I feel as though my education provided me with the skills and knowledge to adapt to any role within a business organization. The professors at IU want to see you succeed and will go the extra mile to look for internships or help you network and ultimately set you up for success after graduation."

—Amanda Hankin '17, Catering and Conference Services Manager at Doubletree Suites by Hilton Philadelphia West

Career Potential

Immaculata's Bachelor of Science in Marketing Management will give you a solid understanding of marketing and the skills for effective communication, strategizing, decision-making, and teamwork. You will have a working knowledge of global markets, foreign cultures, and business organizations, and the analytical skills to make economic and operating decisions.  

With your degree in marketing management, you may choose to pursue the following careers:

  • Marketing operations
  • Sales representative
  • Market research analyst
  • Advertising manager
  • Product management
  • Marketing manager

In addition, a marketing management degree prepares you for graduate work in a number of fields or for further training.


For the traditional day program, all courses for the degree, including both major requirements and the academic core, can be completed in four years by following a course plan for the program.

For the evening accelerated program, courses required for the major may be completed in two years by taking nine credits per semester in the fall, spring and summer.

View a list of courses required to complete the B.S. in Marketing Management.


Students must complete a business internship and associated practicum course that provides practical experience and connects course material with the business world. Working adults typically use their work experience in place of the internship.

Our students have recently completed internships at:

  • Vizion Group
  • Comcast Spectacor
  • Lincoln Financial
  • Reading Phillies
  • Betsey Johnson Designs
  • 95.7 Ben FM Radio
  • The Kimmel Center for the Performing Arts
  • Make a Wish Foundation

1145 King Road, Immaculata, PA. 19345
p. 610-647-4400 or call toll-free: 1-877-42 TODAY
Federal Compliance Links | Clery | Employment
Copyright © All Rights Reserved

1145 King Road, Immaculata, PA. 19345 p. 610-647-4400 or call toll-free: 1-877-42 TODAY
Federal Compliance Links | Clery | Employment
Immaculata University | Copyright © All Rights Reserved