The Bachelor of Science in Marketing Management provides a solid foundation in marketing, advertising, research, law, business management, economics, and strategy. With a strong foundation in the liberal arts, our graduates are prepared to take marketing roles in a variety of business endeavors and are prepared to pursue advanced study in graduate programs.
Immaculata University’s Business and Accounting Department develops ethical, service-oriented business leaders for the global community.
The program is designed to produce graduates who are proficient in:
Techniques for strategic marketing management
Advertising and brand management
Global marketing and trade
Effective use of business information
Marketing research and analysis
Understanding and leading groups
The Bachelor of Science in Marketing Management offered by Immaculata University is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). The ACBSP accreditation certifies that the teaching and learning processes within the business programs meet the rigorous educational standards established by ACBSP. Immaculata University is committed to providing the highest quality business education for our students, as evidenced by this accreditation.