In today’s marketplace, how do you identify companies that are making a positive impact socially, environmentally, and ethically in both their local and global communities? Look for B Corporations!
Claudia Diaz, Madison Milano, and Erik Kivimäki from B Lab will be speaking on campus April 3, 2017 to discuss the importance of B Corporations in today’s business world. B Lab is a nonprofit organization based in Berwyn, PA that certifies for-profit companies as ‘B Corporations’ after evaluating their impact on the environment, their workers, their customers, and their communities; these companies must also meet the highest standards of accountability and transparency. Quite simply, B Lab strives to create a global economy that uses business as a force for good.
Global sustainability expert Linda Froelich explored the challenges of feeding the world’s projected population. This objective is complicated by competition for land use, food and health expectations, environmental awareness and concerns about climate change. Froelich also discussed possible solutions, drawing from her work as director of global sustainability at FMC Corporation and as a member of the corporate advisor board for Wharton’s Initiative for Global Environmental Leadership.
Co-sponsored by the Immaculata Environmental Club and the Business and Accounting Department’s Business Advisory Board. Funded in part by SAF.
HumanKind Water Sales
Sponsored by: Enactus
HumanKind Water bottles will be available for sale at select home basketball games. Each bottle sold provides one person in need with one year's supply of clean drinking water.
Marketing Principles and Practices SILC (Special Interest Learning Community) Trips
In fall 2016, Dr. Jackie Bull's Marketing Principles and Practices SILC class visited the QVC studio located in West Chester, PA. The class received a behind-the-scenes guided tour to see the activities that QVC implements during on-air shows, as well as preparations for future telecasts. They saw QVC put into practice the four P's of marketing they discussed in class—product, price, place, and promotion. This outing was a fun and educational expeirence every marketing student could enjoy!
Later the class traveled to Arasapha Farms in Glen Mills, PA. Mr. Randy Bates is owner of this business, which specializes in Halloween and Christmas-themed events. Mr. Bates shared information about the social media venues used in advertising. For example, he discussed how radio time, joint business activities, blogs, new ticket purchasing methods and tracking the sources of ticket sales are all important parts of running his business. The students also toured the gift shop, seeing how Arasapha Farms creates an emotional marketing experience through branded merchandise and other visual marketing tools. Lastly, the group had the opportunity to see "behind the scenes" in the creative manufacturing department, seeing how ideas become real parts of the attractions.
The Influencer! Moving Social Media with Guest Speaker Colleen Padilla
Sponsored by: Student Development and Engagement, the Business Advisory Board of the Business and Accounting Department, the COM 406 Communications Seminar and Lamda Phi Eta, and funded in part by SAF.
Guest speaker Colleen Padilla, a social media influencer and dynamic speaker, spoke about the keys to moving social media. Padilla is founder and editor of classymommy.com and works as a social media consultant. She has been featured on Fox News, Good Morning America, The New York Times, Parenting Magazine, The New York Post, and local TV programs. During this event, she shared what she does, how she has obtained 98,000 followers on Twitter and 2,000 website hits a day, and why companies seek her out as an "Influencer." Padilla also discussed the importance of continuous innovation in social media. She devoted significant time to answering questions and provided many insights!
Colleen shared with us how she got her start as a social media influencer and how she turned her hobby into a career.
Colleen, her daughter Kenzie, and Business Department Chair Dr. Fitzwater.
Afterward, there was time for students and guests to network and ask Colleen further questions about her career.